The consultancy began work on the identity in March 2009 following a strategic pitch against four other consultancies in September 2008.
The appointment followed research and development work carried out by Lloyd Northover in April 2008, which helped build the first stage of the brand identity.
The new identity features a Penrose tessellation in muted tones, which will be seen across the website, stationery, literature and wayfinding. It was created with the help of two interns from Ravensbourne, graphic design student Chelsea Palmer and James Taylor, who studies motion graphics.
The new identity can be seen first at website www.rave.ac.uk, which launches today, and will roll out fully from mid-April. The website has also been designed by Johnson Banks.
To read about the brand in full, see next week’s issue of Design Week, dated 8 April.