The WPP-owned branding consultancy’s Spain office will be headed by global executive director Nicky Nicolls (pictured), formerly client services director at Lambie-Nairn. She will be based at the London office and will visit Madrid once a week.
Creative director Tim Simmons joined Lambie-Nairn Madrid from his position as creative director of Futurebrand in December 2009. He will be based in Spain full-time, overseeing a team of three Spanish designers. The office opens with a total of ten staff.
The new studio is being established to service Lambie-Nairn’s two Spanish clients, including O2 brand owner Telefónica, which appointed the consultancy a year ago to work on the company’s overall brand strategy and oversee the rebrand of Movistar in Spain and Latin America. Lambie-Nairn is also brand guardian for O2.
Customer contacts company Atento appointed Lambie-Nairn in May last year to ’work on a branding project’, says Nicolls. Nicolls says Lambie-Nairn is taking a gentle approach to new business for the Madrid office, which will focus on the Spanish and Latin American markets.
’The main priority is to make sure that we service Telefónica to the best of our ability, and if we get other business off the back of that, that’ll be great,’ she says. ’We will be going to pitches when invited, but we want to bed down the team and then expand as and when opportunities rise.’
The office is located on the Avenida de Burgos, close to Telefónica’s headquarters, but Lambie-Nairn is considering moving closer to the citycentre and Madrid-Barajas Airport. Lambie-Nairn chief executive Christian Schroeder said in January that designers should compete with advertising agencies to sell their branding strategies to company bosses (www.designweek.co.uk, 12 January).
Schroeder said in Design Week in January, ’We should be brave enough to look outside our immediate sector and finally understand that we are in the business of ideas that make a commercial difference, and not the business of design for the sake of design’ (DW 14 January).
Wally Olins’ design group Saffron Brand Consultants also has a base in Madrid, and counts Spanish technology companies Yoigo and Indra among its clients.