Milking it

There is something satisfyingly simple and functional about the new interior of design shop Lik Neon in London’s East End – as shown off in these new images. Designed by Gitta Gschwendtner, Lik Neon sells a selection of products, including T-shirts, interior objects, magazines and other publications.

This varied stock demanded a display concept that explored a ‘juxtaposition of order and randomness’, says Gschwendtner.

Source: Photographer Uli Schade

Source: Photographer Uli Schade

The scheme features bungee cord arranged in tidy grids to showcase magazine and book covers, and square pegs jutting from the walls in random fashion (functioning as hooks for prints, clothing and jewellery). The interior comes together under the gentle glow of a ceiling installation of hundreds of plastic milk bottles – who knew that this perennial throw-away could look so serene?

Source: Photographer Uli Schade

Display of cards

Source: Photographer Uli Schade