Pearlfisher creates Lebanese ice-cream brand

Pearlfisher has created the identity for new Lebanese ice-cream brand Cornelli – as well as the 11 sub-brands under the Cornelli umbrella.

The consultancy was appointed in 2009 by client Transmed. Pearlfisher was appointed after being recommended by another client in the region.

Natalie Chung, creative director at Pearlfisher, says, ‘The bold, yet elegant logotype of the Cornelli masterbrand is confident and proud of its ice-cream roots, created to celebrate Italian flair and ice-cream expertise.’

Fouad es Said, president of Transmed, says, ‘The brand identity personifies the Lebanese people – it’s colourful, daring and very high quality.’

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