The owner of Hush, Steamroller Restaurants, appointed Pearlfisher in March to refresh the brand to coincide with a refit of the restaurant by Michaelis Boyd Associates.
Hush owner Jamie Barber says, ‘Having worked with Michaelis Boyd on our Kitchen Italia restaurants, [Pearlfisher] was the obvious choice for giving Hush a reboot to celebrate our tenth anniversary this year. Pearlfisher came highly recommended from Alex Michaelis so, after meeting the team, I had no hesitation in getting the consultancy on board.’
Pearlfisher account director Fiona Wheeler says, ‘The core strategy for the creative work is “discover the quirk”. As the name Hush implies, the restaurant is a hidden oasis in London, but we wanted to make it more welcoming.’
The identity will be used on print publicity, menus, business cards and the restaurant’s website, which will launch just before Hush reopens in June. The identity has also been shared with the architect, who may use elements for the interiors, says Wheeler.
Wheeler says, ‘Hush is a restaurant with a glint in its eye. It’s modern and classic, and makes you smile. The creative work nods to this heritage but makes the identity more consistent and up-to-date.’