It was appointed about 18 months ago following a creative pitch, though Kardex postponed the beginning of the project until about a year ago, according to Beyond.
The project involves designing marketing collateral for an international campaign to launch a new range of office storage solutions. This will include designing a microsite and a series of direct mail campaigns.
The campaign will use the existing Kardex branding, which Beyond says was created by a German consultancy.
Paul Ringsell, director of Beyond, says, ‘We’ve taken a graphic, illustrative approach to this campaign with a flat vector isometric illustration.’
He adds, ‘We want to grab the readers’ attention. It’s a pretty dry and dull subject matter – storage solutions doesn’t sound very exciting.
‘We had to create something visually engaging and catch the eye of the reader, but give careful consideration to their current branding style.’
The campaign will launch next week, with the entire roll out taking place during the next year.