Butterfly Cannon rebrands Swedish cosmetics range

Butterfly Cannon is working on the relaunch of a body care range for Swedish cosmetics and beauty company Oriflame.

The consultancy is working on a full rebrand of the range, with work including brand concept, naming and packaging design. The new range is set to launch next year.

Natalie Alexander, director of Butterfly Cannon, says the consultancy was appointed following a credentials presentation made to Oriflame’s hair and personal care team in Stockholm.

She says the client was particularly impressed by the consultancy’s bespoke Reality Check design diagnostic tool.

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