The BBC says elements of the site build and look have been ‘heavily user-tested’ with children. It describes the new site as featuring ‘great content, easily surfaced’.
Phil Buckley, product manager for the BBC Online Children’s product, says, ‘The feedback we got from children [about the previous site] was that while they loved our content, they couldn’t find a lot of it.’
He adds, ‘So we concentrated on unlocking this content by making it easier to find, and when children have finished enjoying a game or something creative, suggesting something that they might like equally as much or even more.’
Buckley says the new site has been launched in stages, with initial roll-outs looking at functionality, and the final stage looking at design.
He says, ‘This means – hopefully – that children have become used to moving their mouse into a particular space to do a particular thing.’