HMKM creates ‘beauty playground’ for Manchester Selfridges

HMKM has designed a ‘beauty playground’ for Selfridges city-centre Manchester store.

The retail design consultancy’s plan for the area, to be known as the ‘New Destination Beauty’, is to showcase exclusive make-up ranges alongside beauty masterclasses.

The centre’s five floors and the glass facade are to be remodelled to provide additional floor space and enhanced natural light, with the new look set to be revealed in September.

The space on the lower ground floor currently houses restaurants, homewares and luggage, but will now feature beauty favourites such as Chanel, Dior, Mac and Bobbi Brown.

An atrium has been designed to give the store a central hub of activity, and the design of a new restaurant concept will complete the area.

The ground floor will see dedicated areas for global brands such as Tiffany, Cartier, Hermes, Chanel and Mulberry.

Project director Christian Papa says, ‘Combined with the stunning new central atrium, this unique New Destination Beauty has been designed to be seen from above as shoppers arrive via the escalators, experiencing the store from 360 degrees.’ 

The fashion floors will be completely refurbished as part of the investment, while initial remodelling works are scheduled to last 20 weeks, with an international launch planned for September. 

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