Inclusive Design Challenge winners announced

A team led by Ben Mortimer of Nestlé has won the Judges Award in the Helen Hamlyn Centre for Design’s 24-hour Inclusive Design Challenge to create a product, campaign or service to improve the lives of people with disabilities.

The team, dubbed The Collective, comprised six designers from across the world. They worked with wheelchair user Simon Grisdale to create a smart-phone game, Street Wheels, to raise awareness of the hazards faced by anyone on wheels in the urban environment, from cyclists and pram-pushers to skateboarders and wheelchair users.

A second prize, The People’s Choice voted by all participants in the challenge, went to 10 Collective. The four-strong team of freelance graphic designers led by Gemma Dinham designed a service to enable partially sighted people to use automated teller machines more easily.

The service, Memo, was created with input from partially sighted visual artist Sally Booth. It centres on a distinctively shaped credit card that can be personalised by the user. The card uses existing technology but can provide audio feedback to users when slotted into a machine adapted for the service and wayfinding elements to help locate affiliated machines.

The winning projects were selected from five teams, each comprising designers from various backgrounds rather than from a single consultancy – as in previous years.

The judging panel was chaired by Michael Wolff.

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