The team, dubbed The Collective, comprised six designers from across the world. They worked with wheelchair user Simon Grisdale to create a smart-phone game, Street Wheels, to raise awareness of the hazards faced by anyone on wheels in the urban environment, from cyclists and pram-pushers to skateboarders and wheelchair users.
A second prize, The People’s Choice voted by all participants in the challenge, went to 10 Collective. The four-strong team of freelance graphic designers led by Gemma Dinham designed a service to enable partially sighted people to use automated teller machines more easily.
The service, Memo, was created with input from partially sighted visual artist Sally Booth. It centres on a distinctively shaped credit card that can be personalised by the user. The card uses existing technology but can provide audio feedback to users when slotted into a machine adapted for the service and wayfinding elements to help locate affiliated machines.
The winning projects were selected from five teams, each comprising designers from various backgrounds rather than from a single consultancy – as in previous years.
The judging panel was chaired by Michael Wolff.