The logo was created by Brand Bucket, which was appointed following a recommendation by RCOG sister charity Wellbeing of Women about two or three years ago. The college’s in-house team later modified the logo.
A RCOG spokesman says, ‘The college’s main brand was the coat of arms, which signifies tradition, but we felt that we needed to project a more modern image. We needed something cleaner.’
The new, simplified logo features the shield at the centre of the coat of arms, which, according to the RCOG, symbolises ‘both day and night, signifying how care is provided throughout the day’.
A new strapline has been created, ‘Bringing to life the best in women’s health care.’
RCOG honorary secretary Ric Warren says, ‘Our new logo indicates a progressive view.’ He adds, ‘The shield is instantly recognisable and mirrors our strong, professional organisation.’
The new logo will be seen on all communications and collateral, while RCOG’s coat of arms will still be used in an official capacity and for ceremonial purposes.