Start rebrands One range for Global Ethics
Start Creative has rebranded Global Ethics’ product range One with a new simplified aesthetic designed to distance it from a charity look and feel.
Appointed directly in November 2010, the consultancy was asked to redesign the existing identity, establish new guidelines and apply the brand across One’s packaging.
The new design will work to communicate the product range, customer action and community benefit messages equally. All profits from the product go directly to communities facing poverty in African countries.
A butterfly marque replaces heart and water droplet symbols in an effort to show the butterfly effect, which represents the consequential actions of buying a One product.
Accompanied by the tagline ‘One small change’, a new product One Eggs joins One Water, One Toilet Tissue and One Helping Handwash in the newly repackaged range.
The roll-out begins this week.
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Love this: ‘butterfly-effect’ connection to what they’re doing, and how the old feel was kept, and threaded through the new.