As I’m sure Coca-Cola will testify, teaching the world to sing in perfect harmony is a pretty tricky feat, as is creating the accompanying music video.
Composer Eric Whitacre recently brought that Coca-Cola jingle into reality with his record-breaking project Virtual Choir 2.0, which saw more than 2000 people sing his track Sleep to create the largest ever online choir.
Whitacre originally got the idea for the project after a fan posted a video of herself singing one of his songs on Youtube and it was this track, Sleep, that Whitacre has chosen for the second project of this kind.
Rehab Studio was tasked with the mammoth project of transforming the flood of individual submissions, each submitted using Youtube, into a music video.
The brief was to get as many faces into the video as possible, but in a way that would also be interesting and easy to watch. Rehab Studio selected 400 of the best videos and created orbiting constellations of singers, with each star representing a different country.
It’s look and feel has been inspired by the album cover for Light and Gold, and features the blonde, white-toothed Whitacre conducting inside a floating orb, the stars of singers, and the song’s lyrics shining in gleaming type. You can watch the video below.