Visualising taste

What does the taste of lime look like? Its colour association might be straightforward but what about it’s texture – is it spiky, round, transparent or opaque?

Artist Marcos Lutyens has tackled the visual identity of tastes for the Future Everything art and music festival which will be held in Manchester in May.

A visualisation of the taste of the Absolut Peppar Collider cocktail
A visualisation of the taste of the Absolut Peppar Collider cocktail

Luytens has worked with vodka brand Absolut to create the Absolut Flavour Collider, which will offer a visual interpretation of the mind’s reaction to different tastes and sensations.

The Collider will take readings from users with a special headset as they drink a series of different  cocktails – including ingredients such as smooth apple juice and spicy chilli – and transpose them into images. It uses emerging electroencephalography technology to measure the activity within the inner brain and projects the thoughts onto a series of screens. Just don’t ask what the hangover will look like.

Future Everything runs from 11 – 14 May at various location in Manchester.

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