What does the taste of lime look like? Its colour association might be straightforward but what about it’s texture – is it spiky, round, transparent or opaque?
Artist Marcos Lutyens has tackled the visual identity of tastes for the Future Everything art and music festival which will be held in Manchester in May.
Luytens has worked with vodka brand Absolut to create the Absolut Flavour Collider, which will offer a visual interpretation of the mind’s reaction to different tastes and sensations.
The Collider will take readings from users with a special headset as they drink a series of different cocktails – including ingredients such as smooth apple juice and spicy chilli – and transpose them into images. It uses emerging electroencephalography technology to measure the activity within the inner brain and projects the thoughts onto a series of screens. Just don’t ask what the hangover will look like.
Future Everything runs from 11 – 14 May at various location in Manchester.