The consultancy was appointed about four months ago following a five-way pitch by Wellington Markets, which operates Old Spitalfields Market on behalf of Ballymore.
It was tasked with refreshing the branding to be used across the market’s new mobile-responsive site, http://www.oldspitalfieldsmarket.com/,and print collateral.
Creative Spark was briefed to create a website that would convey the ‘eclectic mood’ of Old Spitalfields Market, according to the consultancy, while also providing clear information about the markets’ events programme.
Neil Marra, Creative Spark founder and creative director, says, ‘We adapted the existing logo and created a new font, but the main thing was the new website. We used bespoke illustration which encapsulated what the market was about and gave it a different vibe.
‘Previously it was more photography-led, so we wanted to create a bit more personality.’
The site features an interactive map that allows users to explore the shops and stalls, with a People of the Market page showing interviews with traders. A Blog section will show frequently updated features about the market and its traders’ activities.
Creative Spark is now working on the Old Spitalfields Market 2013 campaign materials including print advertisements for Time Out Magazine, leaflets and banners to promote the market’s events.
Wellington Markets commercial director, Andrew Sparrow adds, The overall design is modern, clean and highlights our long standing history in a fresh way.’