The brand has been set up by two friends – English-born Tom Warner and Welshman Sion Edwards – and sources ingredients from each of their farms, situated on either side of the English/Welsh border. The gin is distilled in Northamptonshire.
The brand uses a weather vane with ‘W’ and ‘E’, which stands for, variously, Warner and Edwards, West and East (of the border) and Wales and England.
Above the vane a dragon, symbolic of Wales, shares a glass of gin with a lion, symbolic of England, below the strapline ‘United in Spirit’.
Simon Pendry, creative director at Blue Marlin, says, ‘It’s not everyday that you have a brand story that so effortlessly avails itself to design.
‘We wanted to reflect the incredible story of friendship behind the brand as much as possible. The bold yet simple graphics and structure will drive Warner Edwards’ premium on-shelf appeal.’
The new brand is available online and is launching on-shelf in the UK.