The consultancy was appointed without a pitch, and was brought in to create a new, more modern identity to aid the company’s expansion aims.
Victoria Anderson, Designhouse design director, says, ‘They hadn’t looked at the logo for quite some time. They want to reach out and become even more international and saw it as a good opportunity to look at the identity.’
The look and feel retains elements of the previous logo, and aims to create consistency across BB Energy’s various arms, which include refining, logistics, storage and financing.
The new mark shows a semi-transparent oil droplet with a 3D feel that can be animated for use online.
Designhouse based the new designs around the new ‘This is what we do’ strap-line it created.
Anderson says, ‘They were looking for something fairly modern and contemporary. We gave them a logo that has a bit more emphasis with the 3D aspect.
‘The idea was to show that they’re transparent in how they operate. It can take on the background of anything it’s put on.’
The identity is shown across all touch points including stationery, annual reports, brochures, promotional items and the BB Energy website.
Karim Bassatne, from BB Energy Communications, says, ‘I have been thoroughly impressed with the work done by the team at Design House and Brand Architects. Their task was to modernise our brand and they achieved this brilliantly.’