Glasgow set to launch new city brand

Glasgow City Council is set to launch a new city brand, which will go live this June in anticipation of the Glasgow 2014 Commonwealth Games.

Glasgow City Council Chambers featuring the outgoing branding

Source: Matthew Devalle

Glasgow City Council Chambers featuring the outgoing branding

This week a public consultation has launched, in which the people of Glasgow are being asked, ‘What makes Glasgow a great city?’

The Glasgow City Marketing Bureau is leading the initiative, which runs until 21 May and encourages anyone connected with the city to have their say. 

Following this process a closed tender will take place and a consultancy will be appointed from the Glasgow City Council procurement framework. The winning group will be tasked with creating a new brand and positioning.

The incumbent ‘Glasgow: Scotland with style’ brand launched in 2004 and has served as ‘a strong recongnisable identity for Glasgow’ according to councillor Gordon Matheson, leader of Glasgow City Council and chairman of GCMB.

A GCMB spokeswoman says the new brand is expected to launch during the summer of 2013.

While the Commonwealth Games is expected to attract a global TV audience of 1.5 billion, the city is also looking towards hosting the Turner prize in 2015 and has been shortlisted for the 2018 Youth Olympic games.

Glasgow is hoping to drive economic growth around scientific and medical research, design and manufacturing, low carbon industry, and education while positioning itself as a ‘world-leading business city’, which can compete internationally according to Matheson.

He says, ‘As such, Glasgow City Council’s five year Strategic Plan to 2017 and the industry-led Glasgow Economic Leadership have identified the development of a compelling and cohesive new brand as a major driver through which to articulate the city’s credentials.’

Public consultation is taking place at www.whatmakesglasgowgreat.co.uk.

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