Gov.uk launched in February 2012, with the aim of replacing Directgov, Businesslink and Government departmental websites. Gov.uk is bringing content and services from more than 2000 websites into a single one.
Developed by the Government Digital Service, Gov.uk is based on ten design principles and aims to be a user-focused, easy-to-use site.
Gov.uk uses one typeface throughout – New Transport – while unnecessary images are dropped in favour of a clean, simple design that aims to make the user experience as easy as possible.
Ben Terrett, head of design for the GDS, says, ‘Interestingly, from a design point of view, this part of the site [the ministerial departments] has a lot more pictures.
‘Following our ninth design principle, be consistent not uniform, it’s the same design, same typeface, same colours, but it feels different because the user need is different.
‘There is no picture that could make the information on the VAT page any clearer, yet when the Ministry of Defence writes a story about a military exercise there’s a clear need for pictures… and some amazing ones at that.’
Terrett says there are still more than 300 agency websites to move over to Gov.uk, but describes the completion of the ministerial site move as ‘a big visible milestone’.