Paul Smith to open new Soho menswear store

Paul Smith is opening a new menswear store in London’s Beak Street, with interiors designed in-house incorporating submissions from the public.

Paul Smith envelope
Paul Smith envelope

People are currently being invited to send in envelopes to feature on a wall in the store, which opens in July.

The brand says, ‘Paul receives post from all around the world from fans, friends and family and all of these envelopes have a unique quality about them.

‘Be it an elaborate illustration, a collage of hand-drawn stamps or simply a doodle in one corner, each reveals an insight in to the sender’s creativity and personality’.

Once the envelopes have been received, Paul Smith staff will select a number to be displayed in the store interiors, with each successful sender receiving a pair of Paul Smith socks.

For more information on how to submit an envelope visit www.paulsmith.co.uk.

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