People are currently being invited to send in envelopes to feature on a wall in the store, which opens in July.
The brand says, ‘Paul receives post from all around the world from fans, friends and family and all of these envelopes have a unique quality about them.
‘Be it an elaborate illustration, a collage of hand-drawn stamps or simply a doodle in one corner, each reveals an insight in to the sender’s creativity and personality’.
Once the envelopes have been received, Paul Smith staff will select a number to be displayed in the store interiors, with each successful sender receiving a pair of Paul Smith socks.
For more information on how to submit an envelope visit www.paulsmith.co.uk.