Seymour Powell designs new Guinness tap

Seymour Powell has created a new bar-tap for Guinness – based on the design concept of ‘the magic behind the gates’.

Guinness tap
Guinness tap

The consultancy was tasked with designing a new tap and counter-mount that would ‘create a focus on the unique and intriguing Guinness pouring ritual’ and its origins at the St James’s Gate Brewery in Dublin.

Seymour Powell says it aimed to move away from a pragmatic representation of the product towards a more ‘emotive’ representation of the brand, based on ‘the magic that makes Guinness unique’.

Neil Hirst, design director at Seymour Powell, says, ‘The “magic behind the gates” concept was such an evocative image you could immediately see the visual translation.

Guinness tap

‘The counter-mount metaphorically becomes the gates opening up and encouraging you to look through them into the world of Guinness.’

The counter-mount uses the black and white colours of Guinness, as well as a light that creates a golden glow inside. The inside of the counter-mount also features an inscription of St James’s Gate.

Guinness tap

The counter-mount is being produced with both single- and twin-tap options, dispensing draught and extra-cold Guinness.

Seymour Powell is also developing a new tap handle and tap badge for Guinness, which is set to roll out imminently.

Hide Comments (5)Show Comments (5)
  • Wheels November 30, -0001 at 12:00 am

    Where or how can I purchase one?

    • R.A. September 14, 2017 at 11:48 pm

      I have one available for sale…

      • paddysong November 28, 2017 at 11:06 pm

        im in ireland .would like to buy one pls0871928080

      • paddysong November 28, 2017 at 11:12 pm

        lm open irishbar in china need it asap regard

  • Matthew Misisco February 5, 2019 at 7:49 pm

    Who manufactures these units. I have an older version and I need the circuit board for the lights. Any help pointing me in the right direction would be much appreciated.

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