Vittel water launches new packaging

French mineral water brand Vittel is rolling out new packaging, which will launch in markets including the UK.

Vittel
Vittel

The new packaging for the Nestle-owned brand has been developed by French consultancy Logic Design.

Logic has introduced a new ‘gushing water’ graphic, and says the designs are based around the V of the Vittel, which is referenced in the shape of the vertical logo.

Logic says the new design ‘provides Vittel will more dynamism and revitalising energy, which characterise the essence of the brand’.

The consultancy has also developed pack wraps for Vittel, based around the same design system.

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