100 beer labels by 100 designers

SB Studio is working with 100 designers to create 100 beer-bottle lables with 100 different names after setting out to work on a project that ‘challenges the norm’.

Soapy Baboon by Seymour Chwast / PushPin
Soapy Baboon by Seymour Chwast/PushPin

Last year the Liverpool-based consultancy planned a series of unusual not-for-profit projects. This initial project was founded on the concept of collaboration – and saw the studio create its own beer.

SB Studio creative director Benji Holroyd says, ‘We work with a drinks brands and when the opportunity of brewing our very own beer came about we thought it would be an interesting branding experiment.’

The consultancy worked with the Liverpool Craft Beer Co to create a 5  per cent wheat beer which SB describes as being ‘beautifully balanced’ and uses ingredients including blood oranges, coriander seeds and Belgian candy.

When it came to naming the beer, SB Studio enlisted the help of the public, and last year launched an online naming tool so that people could create their own monikers – with the only restriction being that it had to start with an S and a B.

Sombrero Bolero by Think Work Observe
Sombrero Bolero by Think Work Observe

More than 1000 responses came back, with suggestions including Slumped Bratwurst, Sombrero Bolero and Spandex Butcher.

Beer brewed and named, SB Studio now had to create the label artwork, and turned to a host of international designers including Lance Wyman, Build, Peter Grundy, Seymour Chwast and Angus Hyland to contribute their ideas.

SB shortlisted 100 of the name suggestions, and sent one to each designer: 100 names, 100 labels and 100 different artists.

SB Studio is currently revealing the artworks on its Twitter feed, and says all 100 bottles will be exhibited online and in a touring exhibition, with all profits going to ArtFund. The beer will then, apparently, go into full production. Find out more at 100100.org.uk.

Sang Biére by Jean Jullien
Sang Biére by Jean Jullien
Scandinavian Barmaid by Jack Hughes
Scandinavian Barmaid by Jack Hughes
Strong Bear by Adrian Johnson
Strong Bear by Adrian Johnson
Seriously Brave by Emily Forgot
Seriously Brave by Emily Forgot
Strawberry Bubblegum by Dave Sedgewick
Strawberry Bubblegum by Dave Sedgewick
Stout Ban by Craig Oldham
Stout Ban by Craig Oldham
Squiffy Bugger by Sean Rees
Squiffy Bugger by Sean Rees
Spear Britney by Patrick Thomas
Spear Britney by Patrick Thomas
Spartan Barracudas by Paul Davis
Spartan Barracudas by Paul Davis
Spandex Butcher by Ulla Puggaard
Spandex Butcher by Ulla Puggaard
South Bronx by Studio Makgill
South Bronx by Studio Makgill
Slumped Bratwurst by Mind Design
Slumped Bratwurst by Mind Design
Slaughtered Brian by Studio Family
Slaughtered Brian by Studio Family
Sin Bin by Crispin Finn
Sin Bin by Crispin Finn
Salty Beards by OH PAPA
Salty Beards by OH PAPA
Silent Barfight by Commission
Silent Barfight by Commission

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