Asian Subconscious

Singapore-based arts design studio Kult has put together a selection of posters by ten contemporary graphic designers from the country, all based on the theme Asian Subconscious.

Where You Going
Where You Going

The designs take on a wide range of influences, including Asian architecture, packaging and food, though some take on a straightforwardly typographic-based approach.

Jonathan Yuen, Asian Subconscious
Jonathan Yuen, Asian Subconscious

Designer Where Are You Going (see top of the story), for instance, takes elements from three existing alphabets, overlaying them in bright colours.

Masafa
Masafa

Anonymous, meanwhile, strips things right back to a single letter – ‘A’ – which he says is ‘for Asian.’ He explains, ‘One of the most common misconceptions formed of Asians is that we all look the same. [My poster] draws parallels between [this idea] and another common misconception  – that all sans serif typefaces look the same’.

Anonymous
Anonymous

Drawing on the Asian love of  food, LSD has created his piece using black sticky rice to spell out ‘brain’ and ‘stomach’:

LSD
LSD

Ryan Len’s influences are more straightforward in this lovely yellow, red and white print; creating typography from different elements of Asian architecture:

Ryan Len
Ryan Len

We love the sinister feel of Bloodthrone’s poster, which looks to industry and trade to create a piece which, he says, refers to the view of trade before accelerated urban development – when it was something ‘filled with laughs and tears that remind us how fragile we are as humans:

Bloodthrone Kult Kapok Life
Bloodthrone Kult Kapok Life

The series was brought together to mark the collaboration between design brand Kapol and new furniture and product collection Industry+. You can buy them from the Kult website http://www.kult.com.sg/home/

Centipede4
Centipede4

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