Designers create Helmets for Heroines

Uniting bikers, bidding, breasts and beautiful design, the Helmets for Heroines campaign provides an innovative and satisfyingly alliterative new way to raise money for charity.

Giorgia Brugnoli - Golden Girls
Giorgia Brugnoli – Golden Girls

Helmets for Heroines is a charity event in aid of Breast Cancer Care, which sees biker group The Gabriel Hounds take part in a charity ride around London, encouraging lady-bikers to get involved in a traditionally male-dominated pursuit.

Adam Bartlett - One Track Mind
Adam Bartlett – One Track Mind

This year, the event is looking to design to help boost the cause, drawing in 20 designers, illustrators and artists, who each designed a motorcycle helmet provided by Biletwell and the Motorcycle Storehouse.

Dabbs Anderson - Shangri-la Bubblefum
Dabbs Anderson – Shangri-la Bubblefum

These will be auctioned off this Friday at the studios of Karmarama, which also designed the Helmets for Heroines branding and website, where a selection of the helmets can also be bid on before the live event. 

Margaux Carpentier - Dazzling BluesTwo Panthers
Margaux Carpentier – Dazzling BluesTwo Panthers

People can also make one off donations to Breast Cancer Care through the site.

Paul Robinson - Ethereal Blossom
Paul Robinson – Ethereal Blossom

Inspiration for the designs has been drawn from wide-ranging and often unexpected sources, with artist Sarah Maple’s feminist-led concept based on a burka:

Sarah Maple
Sarah Maple

Illustrator Tim Rockins decorated his helmet with worms, referencing the ‘early bird gets the worm’ idiom to remind women to check their breasts to detect abnormalities early:

Tim Rockins
Tim Rockins

And though we love the purples and blues of Rob Flowers’ patterned design, we’re not too sure where his Flintstones-esque foot motif came from:

Rob Flowers - Lidsville
Rob Flowers – Lidsville

Other designers and artists involved in the project include print designer and artist Essy May, illustrator Jennifer Crouch, Karmarama’s Dave Buonaguidi and designer Zics.

The auction will be held on 25 April at Karmarama, 20 Farringdon Road, EC1M 3HE. For more information on Helmets for Heroines visit http://www.helmetsforheroines.com

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