Around 300 Coca-Cola employees are moving this week to the new building in Wimpole Street, W1. It replaces the company’s previous HQ in Hammersmith.
The interior is described as ‘a celebration of Coca-Cola’s heritage and place in popular culture’.
A custom-built double-sided display wall has been installed over three floors, displaying Coca-Cola memorabilia from its archives in the US.
Hanging from the second floor to the reception is a specially commissioned artwork by Stuart Haygarth. The 6.5m-high piece features more than 80 000 acrylic ‘ice chunks’, suspended on ultra-fine wires and illuminated by LEDs.
A staircase runs through the core of the building, and unites the Edwardian Baroque-style front with a more modern rear extension.
The project also features extensive LED lighting throughout and photovoltaic cells on the roof to generate electricity.
Linda Morey Smith, principal director at MoreySmith, says, ‘Using the brand’s iconic history, we have created a vibrant space which draws upon the positive energy of the organisation.’