Penguin reveals new-look Pelican covers

Following Penguin’s announcement that it is reviving its Pelican brand, the publisher has unveiled the first set of Pelican covers.

In February Penguin revealed that it would be bringing back its non-fiction Pelican imprint, which had remained dormant since 1984.

The standing and flying Pelican logos
The standing and flying Pelican logos

The books have been designed in a block cyan colour and feature a black title and white author name with a redrawn pelican in flight. (A standing pelican has also been redrawn.)

This animation shows the evolution of the book design, which used to feature a prominent white band.

The five titles are: Human Evolution by Robin Dunbar; Revolutionary Russia 1891-1991 by Orlando Figes; The Domesticated Brain by Bruce Hood; Greek and Roman Political Ideals by Melissa Lane; and Economics: The Users Guide  by Ha-Joon Chang.

Pelican books were first introduced in 1937 and featured a mark created by Edward Young and later retouched by William Grimmond.

The first of set of books will be published in May.


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