The publisher has commissioned street artists including Nathan Burton, Sickboy and 45RPM to work on its latest books, which can be seen placed in these contextual stilllife settings.
Titles include Nick Cave’s And the Ass Saw the Angel featuring cover art by ROA and Zadie Smith’s Embassy of Cambodia with a cover by gray318.
This set of books is already out but the arrangement paves the way for Penguin to use WeTransfer as a shop window where people can preview new book covers.
‘The next series of covers will be premiered on WeTransfer later this summer,’ according to Penguin, which says the WeTransfer linkup is part of an effort to bring together its print and digital activity.
Chief marketing officer and co-founder of We Tansfer, Nalden – real name Ronald Hans – says, ‘The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users.
‘By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand.’
WeTransfer has entered into similar creative partnerships with Where’s Wally, the British Fashion Council, and Nelly Ben Hayoun who it has appointed as its head of experience.