The Allotment gives Currencies Direct a ‘chatty’ look

The Allotment has rebranded Currencies Direct, a City of London-based public-facing business which helps people transfer money overseas.

Currencies Direct

Currencies Direct specialises in foreign exchange and international payments for individuals moving overseas and businesses buying and selling abroad.

Currencies Direct

The Allotment managing partner Paul Middlebrook says, ‘Working closely with Currencies Direct we articulated a new vision, mission and a set of values which succinctly captured the unique personality of the business. Direct, human, simple, and driven became the mandate for the new brand.

Currencies Direct

‘This led us to the solution of the “chatty” icon for the identity and a tone of voice which is human and straightforward, No fluff, no jargon – just great service and value, delivered in a personal way.’

Currencies Direct

A ‘brand in the hand’ notebook was developed for Currencies Direct staff to be used as a set of guidelines with particular attention given to storytelling and tone of voice.

Currencies Direct

Middlebrook says the ‘chatty’ brand   has been applied to all touchpoints including market sector brochures, sales literature, website design, signage for affiliates, office interiors, advertising, ‘and for animations that very simply explained the value of the brand to customers’.

Currencies Direct

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