Confectionery brand Bateel today makes its first foray into the premium café market, with the launch of The Bateel Café, devised by Kinnersley Kent Design.
The venue, in Burj Dubai, will be the first of 30 cafés planned for the Middle East region by the end of 2008.
The luxury date and patisserie brand already has confectionery shops in locations around the world, including one on London’s Bond Street.
Kinnersley Kent was commissioned in 2005 to create the interiors for the Bond Street store, and according to head of marketing Lindie Champion, the café concept is a natural development of this work.
The retail consultancy was handed a brief to create a brand identity and café interior, as well as in-store graphics and packaging.
According to Paul McElroy, partner at Kinnersley Kent, the concept for the café is ‘contemporary European’, but retains underlying Arabic elements.