E3 changes tack to differentiate microsites for V&A exhibitions

After its Village Fête last weekend, London’s Victoria & Albert Museum is busy gearing up for two forthcoming exhibitions that are taking place this autumn, which sees the V&A appointing E3 to create a pair of microsites.

The contract was awarded to E3 following two four-way pitches. It marks the V&A’s fourth consecutive appointment of the consultancy to design its microsites.

Securing this latest contract has prompted E3 to establish a dedicated team to work alongside the museum on future projects.

The subjects of the two microsites are the exhibitions The Golden Age of Couture, charting European fashion from 1947 to 1957, and The Art of Lee Miller, which examines the work of the model-turned-war photographer.

E3 reports that it used two different offices to design each website to encourage different looks for the sites.

E3 joint managing director Stuart Avery says, ‘The Lee Miller site is quite striking. We tried to follow the theme of the era, whereas the Couture site is much simpler and more classic. For this site, we have used various interactive downloads.’

The V&A hosted its eighth annual Village Fête last weekend. The event was curated by Scarlet Projects and featured stalls from more than 30 British designers and artists, including: Mark Pawson, Richard Shed, Sam Johnson, Daniel Eatock, Tatty Divine, Ron Arad and Poke.