Red Central festival brand is by the book

Red Central has designed the branding and brochure for the inaugural Daily Telegraph Bath Festival of Children’s Literature.

The festival organisers offered the Bath-based consultancy the work because of its credentials in children’s entertainment, according to Red Central director Phil Overton.

Red Central designed the packaging for Subbuteo, plus the style guides for Postman Pat, Fifi and the Flowertots, The Annoying Thing and the upcoming Transformers movie.

The 36-page festival brochure is being distributed to schools and bookshops in advance of the festival, which will be held at the end of September.

‘The brochure is key to the success of the festival. It had to be bright, colourful and appeal to a broad age range, from very young children to teenagers,’ says Overton. ‘So we used warm colours for the logo and chose the fonts carefully, to make it as inclusive as possible.’

Overton explains that the branding had to take account of Bath’s more established Festival brands, including the Bath Music Festival, Film Festival and the Taste Festival.

‘We are very conscious of the fact that Bath is a hub for festivals,’ says Overton. ‘We wanted the identity to be different to the others, which is partly why we developed these very vibrant colours. We want the brand to sit comfortably next to the others, having a different look, but not clashing.’

The brochure’s cover features fairy-tale characters grouped around a red chair. Overton – who has made a long-term commitment to work with the festival – explains that the chair will become the festival’s keynote image.

‘The colours might change, but the red chair will remain central to the brand, the image for us to build on as the festival matures. We envisage that the red chair could become the logo for a festival sub-brand.’

The Daily Telegraph Bath Festival of Children’s Literature takes place from 21-30 September.

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