Saatchi/Fallon links revealed

Saatchi & Saatchi has clarified that it will be business as usual for its design and interactive divisions following the confirmation last week of its alliance with Fallon, its sister ad agency within the Publicis network.

Publicis Groupe is creating a new structure that will combine the US and UK management teams of Saatchi & Saatchi and Fallon under the name of SSF Group. The details of the merger were announced last week, following speculative reports in the press.

Robert Senior, the head of Fallon London, will run SSF in the UK.

A spokeswoman for Saatchi & Saatchi says there will be no short-term changes for the firm’s design and interactive arms – Saatchi & Saatchi Design and Saatchi & Saatchi Interactive. ‘It’s very early days,’ she says.

Both Fallon and Saatchi & Saatchi will continue to operate separately and will remain standalone brands, the spokeswoman adds.