Dogstar to refresh Interhealth brand

The organisation provides healthcare to people working overseas in aid development, mission and voluntary sectors.

London consultancy Dogstar won a six-way creative pitch against a mix of online and brand design specialists last month.

The £25 000 brand refresh has been prompted by a recent change of audience, according to Dogstar account director Lynne Parnell.

‘With it coming up to the organisation’s 20th anniversary, and its audience changing of late, it is a perfect time to vociferate the brand and enhance its international standing,’ she explains.

The project will involve an ‘enhancement’ of the brand, updating the marque, typeface and colour palette, according to Parnell.

‘It’s not a rebrand’, she adds. ‘There is a legacy within the colour palette because of Interhealth’s long relationship with some of its clients. It will look different, but the essence of Interhealth will still be there.’

Dogstar will apply the resulting visual brand language across the company’s ‘key communication tool’, its website.

The consultancy expects to provide guidance on printed literature and communications for Interhealth’s marketing team, as well as devising more ‘conceptual stuff’ for future individual projects.

The website will be refreshed to contain up-to-the minute news on international travel health issues, e-newsletters and direct access to the Interhealth’s online travel shop and advice centre.