Tangerine and Forpeople are redesigning British Airways’ first class cabins, in collaboration with the airline’s in-house team.
BA appointed aircraft interiors design group Forpeople following a three-month creative pitch. According to the airline, Forpeople is leading the creative direction of the project.
Tangerine, which has worked with BA for ten years, reports that the project is ‘very progressed’, having been in development for more than 18 months.
Tangerine chief executive Professor Martin Darbyshire says, ‘We are working on a new lie-flat bed, as well as the cabin interior, and are looking to influence every possible brand touchpoint in a cohesive way. This is a complete redesign, not just a refresh’.
This is the first time that Forpeople has collaborated with either BA or Tangerine, and Darbyshire reports that, ‘the consultancy’s experience in the luxury sector is very important for this project’.
The two design groups are working with BA’s design management team, which is headed by Neil Stone and Peter Cooke.
BA would not confirm when the new first class cabin will start rolling out, but Darbyshire claims that it usually takes three or four years to complete a new cabin design.