Digital design consultancy Splendid is creating a new Facebook-style social networking site for entrepreneurs, due to go live this autumn.
Owned by Brightstation Ventures, business support website Smarta will put those wanting to start or grow a business in touch with other entrepreneurs. Dyson director Richard Needham sits on Smarta’s board.
‘A website like Linked In has a very professional edge to it, but there is room for a more inclusive business support and networking website with no gender bias,’ says design group Splendid’s managing director Paul Bishop.
Brighstation appointed Splendid to create Smarta 18 months ago without a pitch, having worked with the consultancy for the past two years on three other websites.
Bishop claims Splendid was recommended to Brighstation following the consultancy’s work on websites for former Emap-owned magazines New Woman and Heat.
Brightstation has secured funding for Smarta from Vodafone and the Royal Bank of Scotland.
Splendid created a holding microsite for the venture that went live in December and can be viewed at www.smarta.com.