London Design Embassy founder Christine Losecaat will unveil her new venture at the London Design Festival next month.
The Elevator Lounge, to be hosted at 100% Design, will be a space for both exhibitors and visitors to do business and meet with experts specialising in business advice, international trade and intellectual property.
Losecaat describes it as’a business-enabling space’, where people will be able to meet like-minded contacts and get advice from free clinics. It will run throughout 100% Design at Earls Court from 24-27 September. She says, ‘I was inspired to create Elevator after hearing Kevin Spacey speak about the importance of “sending the elevator back down” once you are in a position to share knowledge and contacts with new creative talent.’
Elevator will be supported by UK Trade & Investment.
Losecaat has handed over the business matchmaking venture LDE to the LDF, so that she can focus on ventures such as Elevator.
This year’s LDE, which is also supported by UKTI as well as by the London Development Agency, will take over the first floor of the LDF’s new venue, the Victoria & Albert Museum’s Sackler Centre. It will run from 21-25 September.
UKTI has assembled a delegation of 30 overseas brand-owners who will meet UK design groups at the LDE.