The consultancy was appointed following a two-month, five-way tender process to develop the website, which is funded by the Football Foundation, the Arts Council and the National Football Museum.
The website will feature an interactive Flash-based game, a football scores feed, and the opportunity for young people to interact directly with poets.
Dom Raban, managing director of Corporation Pop, says, ‘We believe the key to the success of this site is in finding a design balance that will appeal to a very broad target audience; acknowledging that the tastes and needs of an eight-year-old are very different to that of an 18-year-old.
‘It is also very important that the site appeals equally to boys and girls. Our solution will be very easy to use with clear messaging, and, above all, be fun for all ages of the target group.’
Lesley Parkinson, project co-ordinator for Streetspeak, says, ‘We are looking for a website that will enable young people to interact, sharing work and ideas in a fun environment.’
Work on the website is under way, with a launch due in September.