Engage Group appointed to Nursing & Midwifery Council work

Engage Group has been appointed as the sole design and communications consultancy for the Nursing & Midwifery Council.

The consultancy was appointed last month following a competitive tender and a subsequent seven-way pitch.

The three-year commission will cover communications strategy support, brand development, design, photography and multi-channel content, with a growing emphasis on social media.

The NMC regulates the nursing and midwifery professions, and promotes nursing and midwifery to the public, healthcare organisations and the UK and European governments.

Helena Backhouse, account director at Engage Group, says, ‘This is a particularly fascinating assignment, because it embraces such a varied range of on- and offline communications channels and events.’

CDT created a new identity for the NMC in April 2008.

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