Rica is being unveiled with a tasting session today at Harrods, and will have a full launch at British Food Fortnight in September.
It is owned by former Kemistry staffer Tony Laryea, who started working with the consultancy on the brand last year.
Laryea says, ‘I wanted the brand to be distinctive, clean and modern. It’s very much related to the taste, which is very intense and clean as the ice cream is made without eggs.’
Rica ice cream comes in flavours including rose water and cracked black pepper and ginger.
The range will go on sale initially in Harrods and high-end delicatessens.