LFH works on Finnish sweet brand
LFH is working on brand strategy, branding and packaging for Finnish sweets and chocolate manufacturer Fazer Confectionery.
The group won the contract to act as Fazer’s lead consultancy in June following a nine-month, Europe-wide pitch which involved 30 design groups at the credentials stage. LFH was the only UK consultancy represented at the final, creative stage of the pitching process.
Following the appointment, Fazer briefed the group to develop its main brand and to work on ‘a number of product design briefs’, according to the consultancy.
‘We are doing a simple redesign project for one of Fazer’s main brands, to appear at the end of the year, and a couple of branding and packaging jobs appearing next year,’ claims LFH new business manager Naomi Hawkins
LFH’s internal print production facility gave it an advantage over its competitors during the pitch, according to Fazer sourcing manager Tulka Lehvonen.
Re: Fazer
There are enough good designers in Finland -why give work to foreign company? Anyway Fazer is an old company and has it’s own distinctive design which should not be changed simply for the sake of it. I am a Finn and wherever I happen to be in the world, when I see well-known Fazer product, it reminds me of Finland. Just simply leave it alone and save money.
There isn’t many great packaging designers in Finland yet or design consultancies…with an understand of marketing but they are coming!
LFH are a good safe agency who I believe can take Fazer forward. Fazers portfolio of products looks so stagnant. Small intelligent steps forward would do the brand a world of good.
From an Irish Packaging Design Lecturer in Finland
http://www.packlab.eu
Are we going to see Fazer in the USA again?