The group won the contract to act as Fazer’s lead consultancy in June following a nine-month, Europe-wide pitch which involved 30 design groups at the credentials stage. LFH was the only UK consultancy represented at the final, creative stage of the pitching process.
Following the appointment, Fazer briefed the group to develop its main brand and to work on ‘a number of product design briefs’, according to the consultancy.
‘We are doing a simple redesign project for one of Fazer’s main brands, to appear at the end of the year, and a couple of branding and packaging jobs appearing next year,’ claims LFH new business manager Naomi Hawkins
LFH’s internal print production facility gave it an advantage over its competitors during the pitch, according to Fazer sourcing manager Tulka Lehvonen.