ETO appointed the Birmingham-based digital group in June, following a competitive unpaid creative pitch.
The opera company briefed Made to design a website that would suit its mature audience without being ‘too old-fashioned’, according to Made account director Carl Timms.
‘There were certain elements of the old site that ETO liked, such as the use of photographic imagery, which we agreed with,’ says Timms.
‘But ETO also thought the site did not quite suit its audience and was starting to look a bit old. We picked up on the idea that it needs to be culturally rich, using strong images and fitting the aesthetic of the opera audience’.
Made has added social media elements to the site, including a news and comment section and an event browser that will display a slideshow of upcoming performances.
‘ETO’s entire marketing approach is based around seasons, so we have given the company the ability to flag up multiple events on the homepage instead of just one,’ says Timms.
The new website will launch at the end of September.