Pancentric waltzes in with Strictly Come Dancing website

Pancentric Digital is designing a Web-based viewing application for BBC One’s Strictly Come Dancing show.

With a working title of Strictly Social, the website will allow viewers to share their feelings about the reality show through live comment streams and polls.

The BBC appointed Pancentric in late July following a four-way creative pitch. The broadcaster briefed the consultancy ‘to create a two-screen experience in which you can watch the show on TV and have a laptop on your knee at the same time’, says James Bruce, creative director of Pancentric.

The website will allow users to press ‘boo, gasp and wow at a precise moment and predict what Len Goodman and the other judges are going to vote’, says Bruce.

Pancentric has tried to avoid the use of ‘data and figures’ in an attempt ‘not to scare off the show’s 30- to 50-year-old audience’, says Bruce.

Pancentric hopes that about 50 000 viewers will become users of the site, which will launch with the start of Strictly Come Dancing in September.

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Comments
  • Alison Broadley November 30, -0001 at 12:00 am

    How patronising is this?

    “Pancentric has tried to avoid the use of ‘data and figures’ in an attempt ‘not to scare off the show’s 30- to 50-year-old audience’, says Bruce.”

    Not a great start.

  • Ali November 30, -0001 at 12:00 am

    Wow this sounds great, heard the news on http://www.Strictlycomedancing.tv blog and I really can’t wait to see what the site looks like!

  • Jaye November 30, -0001 at 12:00 am

    will this be replacing the existing SCD message boards then – you know, the one where we watch it on tv with a laptop on our laps and try to predict and gasp along etc? 😉

    http://jayesdance.blogspot.com/

  • Graham Lowe November 30, -0001 at 12:00 am

    our daughter is on the show Natalie Lowe on S C D is there any way my wife and i can watch it live from Australia on my PC or vote through strictly social or is it only for uk many thanks Graham Lowe sydney australia.tried a site called uk telly toolbar but didn’t work may be we can get a dvd of the show at a cost ? .

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