The site features an online shop, a ‘baby of the month’ feature and a ‘shop of the month’ section, allowing wholesale customers to submit pictures and blogs of their stores.
Olive & Moss appointed the consultancy in May after a competitive credentials pitch against about three other groups, according to Very.
The baby brand briefed Very to ‘create an easy-to-use website that will encourage customer participation and have a sense of humour’, says the group’s director, Alex Smith.
Olive & Moss produces baby clothes that feature illustrations of animals.
‘We decided to use photographs of babies in Olive & Moss clothing throughout the site in order to extend the brand beyond its core of character illustrations,’ explains Smith. ‘However, we have also tried to retain a playful aspect through the sparing use of illustration and a friendly tone of voice.’