Appointed through a three-month tender process by Usher Hall, the consultancy has been tasked with fulfilling the client’s objective of ‘acting as a trusted friend to new and existing customers’, Alienation says.
When the site is complete, customers will be able to book their own seats without leaving the site, says Alienation – a feature that is not available on the current site.
Alienation sales director David Johnstone says. ‘The critical concern is the user journey. It will have to feel continuous.’
The new site will also tell the story of the building’s redevelopment and showcase new facilities including a café, function suites and office space.
‘We’ll try to translate on to the site what’s happening there – the extension and refurbishment,’ Johnstone says. The refurbishment includes a new £25m glass wing.