Artwork sought for Emirates frequent flyer cards

Emirates Airlines has launched a competition to find artwork for the membership cards of its frequent flyer programme Skywards.

The new artwork will replace works by Damien Hirst, Simone Cenedese and Christopher Ries which are currently on the cards.

The competition – called Our Future Artists – is being organised by consultancy Chemistry Communications Group, which rebranded the Skywards programme last year.

As well as having their art featured on the cards, the competition winners will also win $5000 (£3200) and will be flown to Dubai to showcase their work at an art exhibition.

There are three competitions in the initiative, covering the three tiers in the programme – Blue, Silver and Gold. Artists can enter all three categories or just one.

The current Gold card features Hirst’s To Lure butterfly, Silver a glasswork by Ries and Blue a comet glass star by Cenedese. These were selected as part of Chemistry’s rebrand of the programme.

The winning artworks will be selected by a panel of judges including Chemistry creative director Seb Hill and Brian LaBelle, senior vice-president of Skywards. The winning work will be announced on 25 September.

To enter, visit The deadline for entries is today.

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