As part of the project, the Somerset-based family business has created a new primary product – Sheppy’s Somerset Draught – and will also move into the on-trade sector for the first time.
Briefed to give the company a cleaner, more contemporary look, B&G has overhauled the label’s visual identity and created a draught pump lens for use in bars. The designs emphasise the hand-crafted nature of the farm-produced cider, positioning the brand as a premium product with a strong heritage.
B&G won the project without a pitch on the strength of a speculative ‘cider mailer’ which the consultancy sent to a range of cider manufacturers in November 2009, according to B&G creative director Sarah Teasdale.
Sheppy’s new identity will roll out across UK supermarkets and specialist retailers from September. The on-trade product will launch initially in pubs across Somerset.