Former Fitch Live managing director Paul Cowan joins Logistik

Paul Cowan, former managing director of Fitch Live, is joining design and communications consultancy Logistik as content and creative strategy director.

WPP group Fitch Live was established in 2007, and closed in June. Lois Jacobs, chief executive of sister consultancy Fitch, told Design Week prior to the closure that Fitch Live was to cease trading as ‘revenues have not been sufficient to support the entity for some years’.

Cowan, who starts with Logistik this week, will be based in the group’s London office and will work for clients including Marks & Spencer, Lloyds Banking Group and Bupa.

James Wilkins, group director at Logistik, says, ‘Paul’s experience will strengthen our senior team significantly and [he] is a key appointment in the future plans of the business.’

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