Inspired by tradition

It’s not often that designers feature pictures of rugged, bearded men in promotional material for their latest project, but that’s exactly what Hungarian duo A Plus Z Design have done for their latest furniture collection.

A Plus Z Design's Gypsy collection
A Plus Z Design’s new collection

A Plus Z Design, named after designers Attila F Kovacs and Zsuzsa Megyesi, wanted to celebrate the survival instinct, community cohesion and vividness of the Gypsy people of Hungary and Transylvania in their collection and were keen that the real people and artefacts behind their products were not forgotten about.

The Teckno bench had been inspired by a traditional utensil that is used for making bread.
The Teckno bench had been inspired by a traditional utensil that is used for making bread

The collection, which will launch at Tent London in September, features traditional Gypsy handicrafts that have been transformed for a modern, more urban environment. Upturned buckets double as light shades and traditional bread-making utensils have been transformed into benches. There’s even a chair modelled on an ancient Hungarian shepherd dog.

The Puli lounge chair is inspired by the ancient Hungarian shepherd dog.
The Puli lounge chair is inspired by the ancient Hungarian shepherd dog

The duo, whose Budapest studio is located in an old weapons factory, say of the collection, ‘The products of the Gypsy people and folk culture of our region have become overlooked or rendered unnecessary but all have stories, souls and extinct crafts behind them. We wanted to give them new lives in a contemporary design context, keeping the narratives and its soul but translating them with a modernist vocabulary.’  

The Bodon wine coolers are inspired by traditional jars made for conserving lard.
The Bodon wine coolers are inspired by traditional jars made for conserving lard

The Tuzhely range is inspired by cart wheels and traditional cooking methods.
The Tuzhely range is inspired by cart wheels and traditional cooking methods

The Bogracs light takes traditional pans used for outdoor cooking as its inspiration.
The Bogracs light takes traditional pans used for outdoor cooking as its inspiration

The Gypsy Collection launches at Tent London 2010, Truman Brewery, from 23-26 Sept.

Latest articles