iStockphoto creates cleaner look for its website

Online image library iStockphoto has unveiled its revamped website, which was designed in-house at the company’s Canadian headquarters.

The new site, which is the result of a year of usability research, is intended to look cleaner and more contemporary as well as speeding up users’ journeys through the site.

The new design divides the site into three segments: shop, participate and help. The shopping section features separate landing pages for photography, illustrations, video, audio and Flash files. 

The photography page contains photo and photographer of the week, as well as links to design and photography-related features and a free photo of the week.

Work by exclusive contributors will be more prominently featured throughout the site, via large ‘hero images’.

‘As well as being much easier to navigate, the site has been designed to save time for users and contributors, the overall look is easier on the eye and there’s a new area for contributing artists to catch up on news, trends and training,’ says an iStockphoto spokeswoman.

A new search interface for the site will launch by the end of the year.

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